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What happened to Google Conversion Optimizer?

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asked Apr 26, 2016 in Search Engine Marketing by Matthew Pomar (860 points)
recategorized Apr 26, 2016 by Admin

It appears Google has removed the conversion optimizer bidding feature.

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Google Conversion Optimizer has not been removed. It has simply been renamed to "Target CPA" as a bid strategy. You can apply the Target CPA bid strategy to a single campaign (most like "conversion optimizer") or you can create a Target CPA bid strategy portfolio.

answered Apr 26, 2016 by Matthew Pomar (860 points)
selected Mar 24 by Admin
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